Digital Strategist · PPC/SEO Specialist
I build and optimize paid search campaigns that drive measurable growth — from keyword research and account structure to A/B testing and full-funnel lead generation.
About Me
I'm a digital strategist specializing in paid search (PPC) and SEO, with hands-on experience building Google Ads campaigns from the ground up — from competitive keyword research and account structure to conversion tracking, A/B testing, and retargeting — alongside on-page SEO optimization and organic search strategy.
My background in software development means I’m equally comfortable in a spreadsheet and a code editor — able to set up GA4, configure Google Tag Manager, and troubleshoot tracking issues firsthand alongside the strategy work.
I’m currently focused on PPC/SEO roles where I can bring both analytical rigor and creative instinct to campaign strategy.
Work
PPC · Google Ads
Full account build — ad groups, RSA copy, keywords, negative keywords, bid strategy, and targeting documented in a structured Google Sheet.
View Spreadsheet →SEO · Paid Search · Email
Built a WordPress site with GA4, GTM, and Klaviyo email flows — running a full PPC funnel with lead capture, conversion tracking, and retargeting.
Visit Site →SEO Strategy
Developed a comprehensive organic search strategy including keyword targeting, on-page recommendations, and competitive analysis for a local business.
View Strategy →Skills & Tools
Paid Search
Analytics & Tracking
SEO & Content
Email & Dev
Contact
Open to full-time PPC and digital strategy roles. Feel free to reach out — I’d love to connect.